Running Yoga

"The Internet is not everything" - when it comes to marketing your Yoga business. You cannot achieve 100% marketing penetration by using Email marketing and having a top-ranked site on every possible search engine. What do I mean?

When it comes to advertising, and marketing, your web site is only part of your marketing mix. You should always remember there is no single "magic bullet." Spread your area of influence, with the money you save, by advertising on the Internet. You can do this by testing "offline methods" that are cost effective for your Yoga business.

Let's look at another way to get more business for your Yoga teaching services, without "breaking the bank." Develop an inside referral program for new Yoga students, and create referral incentives among your regular Yoga students.

This is low cost and you only pay for results. Instead of waiting for referrals to just happen, you encourage them to happen frequently, with rewards for bringing in new members. Give away guest passes to all your Yoga students. Have them sign their name on the back, so you know where the referral came from. When the new referral signs up for at least an 8-class package, you reward the person whose name is on the back of the card.

You don't have to give away the store. Give your referring Yoga students free classes, a T-shirt, strap, block, mat, $10.00, or whatever you can afford. Most of all, say, "thank you" to each active Yoga student who gives referrals. Some of your students just won't take a reward, but all of them want to be thanked.

Student retention is one area that most Yoga teachers do not give enough consideration. You have to protect, satisfy, and keep, your active Yoga students. In any other business, these are called "repeat customers," and your Yoga students should be treated "like gold," since they are much more than customers.

Your students are loyal and will allow you to remain a Yoga teacher for years to come. You will have time to pursue Yogic knowledge, due to the loyalty of your Yoga students. Never take your Yoga students for granted, abuse them in any way, or adopt an air of superiority. Everyone is good at something, and we have to keep the big picture in perspective: A Yoga teacher should be humble at all times.

© Copyright 2006 - Paul Jerard / Aura Publications

Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html

Sustain Yoga Halter $48 Premium ProModal Custom Fabric made in Los Angeles. Classically tailored, this top will feel like a 2nd skin; double-layered in front. ProModal is from Beech wood and Eucalyptus Tree that is sustainably farmed. Softer than cotton with 50% more moisture wicking & 1/20th the eco-impact. This top is perfect for Yoga & Pilates, spinning, kick-boxing, running errands or simply lounging. (S: 2-6, M: 4-8, L: 6-10)

Asana Gathered Waist Capri $52 Stay active in these super comfortable asana capris. Flattering fitted shirring leg ideal for Pilates, running or active yoga. Knit cotton yoga pants with gathered fold over waist. Gathered leg 18" inseam 95% cotton 5% spandex. Small 2-4, Medium 6-8, Large 10-12.

Bra Top $28 Premium ProModal Custom Fabric made in Los Angeles. Classically tailored, this top will feel like a 2nd skin; double layered in front. ProModal is from Beech wood and Eucalyptus Tree that is sustainably farmed. Softer than cotton with 50% more moisture wicking & 1/20th the eco-impact. This top is perfect under the Sustain Yoga Halter or alone in use for Yoga & Pilates, spinning, kick-boxing, running errands or lounging. (S: 2-6, M: 4-8, L: 6-10).

Ignite Active Shirt $40 This short sleeve workout top features a subtle graphic detail on the front. Poly-spandex blended slub jersey, Four-way stretch, Moisture wicking, quick drying, Breathable mesh panels, Performance seams, Tonal print design on left front, High visibility reflective stripe on back, Classic fit. RECOMMENDED FOR: Training, high impact workouts, yoga, cycling, running.

Vector Active Top $30 This breathable short sleeve top is perfect to keep you cool during a workout or on a hot day. Breathable polyester cool mesh fabric body, Light stretch, Moisture wicking, quick drying, Performance seams, Custom graphic detail on front, High visibility reflective logo, Classic fit RECOMMENDED FOR: Training, high impact workouts, yoga, cycling, running.

Warp Active Shirt $32 Breathable short sleeve top with an asymmetrical color block panel design. Breathable polyester cool mesh fabric body, Light stretch, Moisture wicking, quick drying, Unique asymmetrical color block paneling, Custom MPG rubber insert on upper back, High visibility reflective logo, Classic fit. RECOMMENDED FOR: Training, high impact workouts, yoga, cycling, running, leisure.

Acer Active Tee $48 This lightweight active crew top will keep you cool and dry during your workout. Naturally cooling nylon-spandex blended Tactel fabric, Four-way stretch, Moisture wicking, quick drying, ultra lightweight, Custom MPG rubber insert on lower front, High visibility reflective logo, Classic fit RECOMMENDED FOR: Training, general workouts, yoga, cycling, running, leisure.

Trixi Workout Short $38 'Boy-cut' fitted workout short with contrast trim details. Polyester-spandex blended jersey Four-way stretch, moisture wicking, quick dry Double-stitched seams Contrast layered legging detail Fitted silhouette, 2.5" inseam High visibility reflective logo RECOMMENDED FOR: Low or high impact workouts, running, cycling, yoga

Eris Bra Top $35 Performance bra top with built in support. Polyester spandex blended jersey, Four-way stretch, moisture wicking, quick dry, Open back design with supportive cross-strap, Built in Coolmax bra liner with spacer bra cup feature, Medium support, fitted silhouette, MPG custom logo stripe at back RECOMMENDED FOR: Light to heavy workouts, yoga, running, tennis, training.

Capri Legging $75 Inspired from running tights, but altered to suite the practice. Highlight stitching on the flattering seams. 92% Organic Cotton 8% Spandex

Jaden Short $46 Ultra light woven Ripstop fabric gives our Jayden run short unprecedented endurance and breathability. Exactly what you need for your most rigorous runs and workouts. 4� medium inseam wide comfort-stretch elastic waist breathable liner hidden key pocket at waist Best For: walking, jogging, running, training for triathlons and marathons and other methods of conquering the road. 100% Nylon Ripstop 79% Nylon/ 21% Lycra jersey crepe inner panty Made to perfection in the USA.

Atom Workout Short $48 Breathable fabric makes this short a versatile addition to your athletic clothing collection. 100% polyester jacquard fabric, Light stretch, lightweight and breathable, Moisture wicking, quick drying, Built in compression short liner, Elastic waistband with reflective hanger loop, Side welt pockets, Adjustable drawcord in waistband, High visibility reflective leg inserts, Athletic fit. RECOMMENDED FOR: Training, tennis, running, competitive sports, general exercise.

Match Jersey Jacket $88 Classic MPG warm up jersey jacket with elastic rib trim details. Poly-spandex blended performance jersey, Four-way stretch Four-way stretch Moisture wicking, quick drying, ultra lightweight, Contrast color tipping details on elastic ribbing, Storage pockets with contrast mesh lining, Performance seams, High visibility reflective logo, Classic fit. RECOMMENDED FOR: Training, warm-ups, running, leisure.

Strength Yoga Pant $85 The Men's Strength Yoga Pant by Beckons is organic cotton, basic knit yoga pant featuring an elastic waist, side-seam pockets and straight legs. 93% Organic Cotton, 7% Lycra

Yoga $4.99 Yoga

Micah - Yoga (DVD) $6.93 A series of exercises that take inspiration from Yoga. Running Time: 60 min

Strength Yoga Cami $45 The Strength Yoga Cami features adjustable straps, an empire line with intention tag and shelf bra for extra support. 93% Cotton, 7% Lycra

K Om Yoga Short $36 Share this universally recognized symbol, with our cotton roll down yoga shorts. Om is believed to be the basic sound of the universe and contains all other sounds. Om represents the sacred life in each of us. Knit cotton yoga pants with fold over waist, excellent for hot yoga. 10" inseam 95% cotton 5% spandex. Small 2-4, Medium 6-8, Large 10-12.

Raw Edge Yoga Pant $56 Raw edge drawstring yoga pant. These are ideal for all heights. Not only are they super soft and comfy, but the legs are an extra long. The raw edge is ready to cut to the perfect length. French terry drawstring yoga pant. 60% Poly 31% Rayon 9% Spandex. 36"inseam measuring from a small. Small 2-4, Medium 6-8, Large 10-12. Made in USA.

Integrity Hemp Yoga Short $75 The Men's Integrity Hemp Yoga Short by Beckons is made from stretch woven hemp which enables a wide range of motion and features. The shorts have a zipper and tie front closure, contoured waistband with elasticized back and cargo pocket on the leg. Made in the USA

Namaste Roll Down Yoga Short $36 Reflect honor and deep respect to yourself and others with roll down yoga shorts. "Nama" means bow, "as" means I, and "te" means you. Therefore, Namaste literally means, "bow I you" or "I bow to you". Knit cotton yoga pants with fold over waist, excellent for hot yoga. 10" inseam 95% cotton 5% spandex. Small 2-4, Medium 6-8, Large 10-12.

Bony Yoga $3.95 Gargulinski's skeletal creations find themselves in all sorts of traditional yoga poses, with all sorts of untraditional commentary running beneath them. She takes a bare-bones look at over 50 asanas common to a variety of different yoga styles. You'll laugh out loud.

Classic Yoga Pant $52 Premium ProModal custom fabric. NO frills. This is your classic, smart, eco-friendly Yoga & Pilates pant with tall waistband & a touch of Lycra - w/no extra elastic to dig in to your skin: the most comfortable pants you will ever wear. ProModal naturally wicks 50% more moisture than cotton; made from Beech wood & Eucalyptus from sustainable tree farms. (S:2-6, M:6-10, L:8-12).

Yoga - Learn Yoga (DVD) $15.93 An introduction to yoga for beginners which features thirty seven postures and the physiological benefits of these poses. Cast List: Louisa Sear (Pres/Narr) , Rachel Zinman (Pres/Narr) Running Time: 150 min Details: Special Features $(document).ready(function() $('#ctl00_ctl00_mainContent_MainContent_ctlAtAGlance_lnkDetails').click(function(e) e.preventDefault(); displayContainer(); displayLoader('getting details...'); getFile('/searchandbrowse/dvddetails.aspx?id=93007', displayDetails); );); function displayDetails(msg) clearLoader(); setMessagecontent(msg); $('#' + containerID).center();

Essential Guide To Yoga, The (DVD) $12.43 Yoga techniques for the beginner through to the more experienced. Cast List: Lucy Knight (Pres/Narr) Running Time: 180 min

Yoga For Beginners (DVD) $9.93 A beginner's guide to yoga - bringing a refeshed and relaxed state of mind and body. Running Time: 55 min

Yoga Bugs (DVD) $9.93 An introduction to the art of yoga for children with stories used to illustrate the different postures and exercises. Running Time: 85 min

Yoga Clothing Logo Eco Sweatpant $42 This product can take up to 7 business days to ship The Eco Sweatpant by Aum Clothing is a lightweight, earth friendly pant made of oranic cotton, recycled polyester, and naturally occuring rayon. The sweatpant has a wide waistband with drawstring tie. 38% Cotton, 50% Polyester, 12% Rayon Machine Wash Cold

Power Yoga (DVD) $12.43 Suitable for both beginners and the more experienced, this is a guide to Ashtanga Yoga. Cast List: Susan Fulton (Pres/Narr) Running Time: 60 min

Writing Yoga $14.95 Writer and editor Bruce Black began studying yoga five years ago, after his knees could no longer stand the stress of running. Shortly after taking his first class, he started keeping a journal to explore his experiences on the mat. Out of his journal and his devotion to Anusara Yoga has emerged a book that delves into the nexus of yoga, writing, and life. In Writing Yoga, Bruce begins by sharing tips he has learned along the way: the benefits of keeping a practice journal, how to select just the right blank book, writing at different times of day, how often, and more. He has organized the book, by theme, into ten chapters, each with guided writing exercises: Opening Up Moving Past Fear Accepting Gifts Paying Attention Awakening to Connections Trusting the Process Just Sitting Finding Your Balance Learning to Breathe Listening to Your Inner Voice Part memoir, part writing guide, Bruce weaves excerpts from his own journal throughout. He reflects on practice as life: the excitement of walking into his first yoga class, apprehension about bending backwards, discomfort with body appearance, the yoga of family relationships, the exhilaration of coming into Headstand for the first time, deepening appreciation for his teachers, and waking up to the exquisite beauty of the world around him. Bruce guides you in stepping onto your mat and picking up your journal with curiosity and commitment. He shows how your journal can become a good friend, a confidant, a tool to deepen your experience of asana and pranayama, and a mindfulness practice in itself. Whether you keep a practice journal already or want to start one, let Bruce and Writing Yoga guide you. Maybe you'll write a sentence a day, maybe more. Perhaps you'll come to your journal only now and then. What matters: exhale and give it a try!

Basic Yoga Workout For Dummies (DVD) $5.93 Sara Ivanhoe introduces a yoga workout which involves 12 yoga postures designed for practice at a pace which suits. Featuring: Basic Yoga Workout, Intermediate Yoga Workout: The Sun Salute and Instructor Cueing Audio Option. Cast List: Sarah Ivanhoe (Pres/Narr) Running Time: 53 min

Learn Yoga - General Class (DVD) $10.93 The sequel to LEARN YOGA - BEGINNERS, a more demanding workout for students. Running Time: 100 min

Yoga for Cats $13.57 Meowohm . . . In the tradition of "Why Cats Paint," this hilarious faux how-to manual demonstrates the benefits of a daily yoga practice for felines. Cats will say good-bye to swinging belly skin and hello to lithe new kitten-like selves with such asanas (or poses) as: - Cinnashta, or The Cinnamon Bun - Hookamundra, or The Fish Hook - Tigerashtadmudra, or The Running Tiger - Isfallingdownudra, or London Bridge - Onthebeachunda, or The Seal With guidance on which poses best stimulate the tail chakra, when to practice (3 A.M. is good, or whenever your owner is sleeping), and where to practice (the best places are the ones where you're not allowed), the book also includes tips on how to use household accessories to aid your practice (Silk Pillows and How to Shred Them). With irresistible stick-figure drawings, "Yoga for Cats" is a divinely funny book that all cat lovers will adore.

Christine Felstead's Yoga For Runners $12.52 Rated: NRSynopsis: This easy to follow yoga practice is designed to meet the needs of the athletic body and will reduce risk of injury, eliminate nagging aches and pains, shorten recovery time after racing, increase strength and flexibility and improve daily postural habits. Equipment required: yoga mat, yoga belt, yoga block(s), blanket is optional. Christine Felstead's passion for running has evolved into a passion for yoga. As a yoga instructor, she uses her firsthand insight into the physical and emotional demands of running. This has enabled her to develop Yoga for Runners to complement and improve athletic performance. Christine is known for her understanding of runners' bodies and her grasp of the subtleties of teaching runners. Her methods focus on improving overall flexibility, building strength and correcting of muscle imbalances. Through the popularity and success of her Toronto-based workshops, Christine's program has transcended borders and is now available globally through her Teacher Training Program.

Yoga Clothing Logo Heathered Burnout Tank $36 This product can take up to 7-10 business days to ship Women’s slim fit burnout tank. burnout fabric is put through an extensive process to reveal years of authentic weathering and a cozy vintage worn-in feel. The oatmeal tank has a blue logo and the ash tank has a white logo. 50% Polyester/50% Cotton Machine Wash Cold Water, Tumble Dry Low

Yoga Clothing Logo Side Eco Racerback Tank $34 This product can take up to 7 business days to ship Aum Clothing's new women’s regular-fit racerback tank with merrowed hem and rounded bottom. made with eco-heather, our uniquely imperfect blend of organic cotton, recycled polyester, and naturally occurring rayon. eco-heather: 38% cotton (6.25% organic), 50% polyester (6.25% recycled), 12% naturally occurring rayon low-impact yarn dyed and fabric washed for a super-soft hand machine wash cold, tumble dry low

Bamboo Tie Dye Roll Down Yoga Pants $58 Get your groove on with these fun roll down pants, featuring a tie dye print. 92% Cotton, 8% Spandex.

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