Nike Structure

Increasingly, successful enterprises are embracing a "triple bottom line" business model focusing on sustainability. Without a new kind of capitalism, one that replenishes the human and environmental resources that drive it, continued production will become increasingly difficult and expensive and, eventually, impossible.

A company's goals must look beyond short-term profitability to sustainable profitability, and that will require businesses to embrace a three-fold plan that creates economic, social and environmental value. This triple bottom line is one conceptual way to structure a corporate business model for a truly sustainable business, incorporating a business plan that addresses not just net profit or loss (economic sustainability), but also the planet (environmental sustainability) and people (sustainability in terms of customers, employees, vendors/suppliers and investors).

Profit

No business model can ignore the fact that profit is the traditional measure of business success. People go into business, and invest in businesses, to profit monetarily. The triple bottom line does not place environmental or social considerations above this profit incentive, because a business that does not profit is not sustainable-it will not be around long to provide any kind of benefit. However, in contrast to the industrial revolution-era business theories that assumed an inexhaustible supply of natural resources and willing workers, the triple bottom line acknowledges the modern reality that environmental and social resources are limited, and the progressive scarcity of those resources could eventually destroy business.

The triple bottom line theory pushes businesses to stop thinking of environmental and social responsibilities as a burden. Instead, sustainability in these areas offers opportunity to businesses that formulate and execute this business model. The triple bottom line business does not just absorb benefit from its surroundings; to do so will eventually exhaust the environmental and social bases on which the business relies. In order to be truly sustainable as a profitable enterprise, a business must provide as much benefit as it absorbs, in order to nurture the environmental and social resources that allow it to profit.

A 2009 report from the MIT Sloan Management Review and the Boston Consulting Group points out several examples of larger businesses that are profiting from enhanced environmental awareness in their business programs. Most notably, they include giants such as GE, Nike, Shell and Wal-Mart. But smaller businesses can see advantages from the triple bottom line business model, as well.

Planet

Every business consumes natural resources in the ordinary course of operating. A triple bottom line business concedes that these resources are limited, and that true sustainability as a business model requires it to do what is necessary to maintain those natural resources.

Every business, no matter how small, contributes to the environmental impact of industry, and every business will derive ultimate benefit from reducing its negative effects on the planet.

One of the potential positive economic benefits of a triple bottom line business plan for a small business is the availability of financing. While many banks already require environmental due diligence before lending, there are signs that they may soon begin to require environmental accountability, forcing businesses that seek financing to provide business plans that include demonstrable environmental sustainability. Additional funding is available from both private and government sources for businesses that pursue environmental initiatives. Green makes good sense for modern business.

People

A business cannot succeed in the long-term, without good employees and good community relations. Exploiting employees may lead to short-term profits, but it will exhaust the supply of good employees, which will eventually make the business unsustainable. One report suggests that by looking on a global level at groups that generally go unnoticed due to their low economic standing, corporate assistance in raising their standard of living in a sensitive and responsible way will lead them to participate in the world economy.

Reports from strategic management research in various industries are developing proof that the triple bottom line's insistence on maintaining a social base for business provides competitive advantages for those companies that seize the day.

The triple bottom line's social component can be even more significant at a local level for a small company. A business can quickly gain a bad reputation by treating employees poorly and responding to customer and supplier concerns with indifference. The result is an unsustainable and failed business.

The triple bottom line business model is achievable for small companies, and the business advantages that can be derived from it are potentially vast, with some being known now and some yet to be seen. A business can begin by examining its products, its employee base, its purchasing, manufacturing and distribution processes, its physical effects on the immediate environment via its building and operations and its internal policies, all with an eye to the three concerned areas of impact: profit, planet and people.

Guy Holt is a business development manager and sustainability coordinator for OCCU-TEC ( http://www.occutec.com/ ), a full service environmental firm in Kansas City, Mo. (816) 994-3425 // gholt@occutec.com

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Structure $6 Structure - Innerpartysystem

Nike $10 Nike

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Nike - Zoom Structure Triax+13 GORE-TEX (Black/Anthracite/Black) - Footwear $54 6pm.com is proud to offer the Nike - Zoom Structure Triax+13 GORE-TEX (Black/Anthracite/Black) - Footwear: Rain or shine, your afternoon run is as important to you as dinner. That's why you choose a weatherproof shoe like the Nike Nike Zoom Structure Triax+13 GORE-TEX to keep up with you. ; A running shoe built for the mild to over-pronator who requires a combination of enhanced stability and cushioning. ; Nike+ ready. A pocket under the sockliner, inside the midsole of the left shoe, allows for the secure storage of the sensor. ; GORE-TEX XCR membrane upper provides weatherproof protection, while allowing internal moisture to escape, for a dry, yet breathable environment. ; Strategically placed synthetic leather overlays supply the secure, supportive structure that an over-pronator needs. ; Heel strap overlay is attached to the upper laces, for greater rearfoot lock down. ; Reflective toe and heel elements allow you to remain visible in low light conditions. ; Padded tongue and collar for added comfort. ; Fitsole sockliner contours to the shape of your foot, supplying a more customized fit. Softened arch accommodates a wide variety of foot types. ; Phylon midsole delivers lightweight cushioning. ; Gender-specific, radius crash pad is more beveled, highly decoupled, and articulated to better attenuate shock and control the rate of pronation through midstance. ; Nike Zoom units in the forefoot and heel supply responsive cushioning in a low profile. ; Dynamic cuboid support heightens cushioning and support while promoting a more natural, smooth ride. ; Gender-specific, arch bridge midfoot shank heightens support and medial stability through midstance. ; New wedge and articulated high-density medial post assist in moderating excessive pronation through midstance without the added stiffness of a footbridge component. ; Environmentally preferred rubber outsole in a waffle pattern delivers multi-surface traction and long-lasting wear. ; BRS 1000 carbon rubber along high-wear heel area is highly abrasion resistant. ; Duralon blown rubber across the metatarsal head and lateral forefoot enhances cushioning and provides a smoother transition through toe-off. ; Deep, gender-specific flex grooves allow for a more natural range of motion. ; Weight: 13 oz ; Product measurements were taken using size 11. Please note that measurements may vary by size.

Nike - Zoom Structure Triax+ 14 (White/Dark Grey-University Blue-Grey-Black-White) - Footwear $40 6pm.com is proud to offer the Nike - Zoom Structure Triax+ 14 (White/Dark Grey-University Blue-Grey-Black-White) - Footwear: Shed the stress of the day with an energizing run in the Nike Zoom Structure Triax+ 14! ; A running shoe built for the mild to moderate over-pronator who requires a combination of enhanced stability and cushioning. ; Open mesh upper for enhanced breathability. ; Strategically placed synthetic overlays deliver lightweight support. ; Dynamic midfoot strap with Flywire promotes a secure lockdown and reduces rearfoot movement during activity. ; Reflective elements allow you to remain visible in low light. ; Padded collar and tongue for added comfort. ; Partial-innersleeve offers exceptional comfort and great step-in feel. ; Dual-layer OrthoLite sockliner with gender-specific Heel Cradle technology offers excellent step-in feel and long-lasting wear. ; Phylon midsole delivers lightweight cushioning. ; Nike Zoom forefoot and heel units offer a low profile and supple, responsive cushioning. ; Gender-specific, arch bridge midfoot shank offers exceptional medial support and stability, while still allowing a degree of natural torsional rotation. ; Wedged and articulated, high-density medial post along the midfoot and heel works with the midfoot shank to minimize excessive pronation through midstance, while promoting a smooth transition through footstrike, without the added stiffness of a footbridge element. ; Cuboid component for enhanced cushioning and a smoother, more efficient stride. ; Gender-specific, radiused crash pad is more beveled, highly de-coupled and articulated to better attenuate impacting shock and moderate the rate and range of pronation through midstance. ; Environmentally preferred rubber outsole in a waffle pattern supplies lightweight cushioning and multi-surface traction. ; BRS 100 carbon rubber along the heel is highly abrasion resistant to protect this high-wear area. ; Duralon blown rubber across the metatarsal heads and along the lateral forefoot offers an extra layer of cushioning and helps promote a more naturally neutral stride through toe-off. ; Deep, gender-specific flex grooves allow for a more natural range of motion throughout the gait cycle. ; Women's-specific QE-17 (Pegasus Fit) last is built to accommodate the distinct shape of a woman's foot. ; Weight: 10 oz ; Product measurements were taken using size 7. Please note that measurements may vary by size.

Nike - Zoom Structure Triax+ 14 (Pure Platinum/Black/Scarlet Fire) - Footwear $45 6pm.com is proud to offer the Nike - Zoom Structure Triax+ 14 (Pure Platinum/Black/Scarlet Fire) - Footwear: Shed the stress of the day with an energizing run in the Nike Zoom Structure Triax+ 14! ; A running shoe built for the mild to moderate over-pronator who requires a combination of enhanced stability and cushioning. ; Open mesh upper for enhanced breathability. ; Strategically placed synthetic overlays deliver lightweight support. ; Dynamic midfoot strap with Flywire promotes a secure lockdown and reduces rearfoot movement during activity. ; Reflective elements allow you to remain visible in low light. ; Padded collar and tongue for added comfort. ; Partial-innersleeve offers exceptional comfort and great step-in feel. ; Dual-layer OrthoLite sockliner with gender-specific Heel Cradle technology offers excellent step-in feel and long-lasting wear. ; Phylon midsole delivers lightweight cushioning. ; Nike Zoom forefoot and heel units offer a low profile and supple, responsive cushioning. ; Gender-specific, arch bridge midfoot shank offers exceptional medial support and stability, while still allowing a degree of natural torsional rotation. ; Wedged and articulated, high-density medial post along the midfoot and heel works with the midfoot shank to minimize excessive pronation through midstance, while promoting a smooth transition through footstrike, without the added stiffness of a footbridge element. ; Cuboid component for enhanced cushioning and a smoother, more efficient stride. ; Gender-specific, radiused crash pad is more beveled, highly de-coupled and articulated to better attenuate impacting shock and moderate the rate and range of pronation through midstance. ; Environmentally preferred rubber outsole in a waffle pattern supplies lightweight cushioning and multi-surface traction. ; BRS 100 carbon rubber along the heel is highly abrasion resistant to protect this high-wear area. ; Duralon blown rubber across the metatarsal heads and along the lateral forefoot offers an extra layer of cushioning and helps promote a more naturally neutral stride through toe-off. ; Deep, gender-specific flex grooves allow for a more natural range of motion throughout the gait cycle. ; Women's-specific QE-17 (Pegasus Fit) last is built to accommodate the distinct shape of a woman's foot. ; Weight: 10 oz ; Product measurements were taken using size 7. Please note that measurements may vary by size.

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Structure Clip $37 Structure Clip

Blossom Structure $10 Blossom Structure

Berry Structure $10 Berry Structure

Fig Structure $10 Fig Structure

Chili Structure $10 Chili Structure

Citrus Structure $10 Citrus Structure

Flower Structure $10 Flower Structure

Cracked Structure $10 Cracked Structure

Leaf Structure $10 Leaf Structure

Feather Structure $10 Feather Structure

Green Structure $10 Green Structure

Yellow Structure $10 Yellow Structure

Ice Structure $10 Ice Structure

Poppy Structure $10 Poppy Structure

Stone Structure $10 Stone Structure

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